About this site

Suda (수다, pronounced “soo-dah”) is a Korean word similar to “chit-chat” in English.

Out of the many Korean words for conversation, suda has a particularly casual and friendly feeling. In Korean, someone who talks a lot is sometimes affectionately called a “suda-jaengi” (수다쟁이) — a cute way of saying something like a chatterbox.

I wanted it to feel like a kitchen table where everyone can pull up a chair and casually talk about skincare, beauty, everyday experiences, or whatever happens to come up.